I know nothing about New Born Fashion. Seriously, I don’t. Actually I do vaguely, thanks to nieces and nephews but I swear I could make them a swaddle out of my old T-shirt and laugh away. But that’s just a silly aunt like fun. You definitely don’t want to wrap your marshmallow in anything less than the best there is and by best, I mean one that’s fit for Royalty. Considering a lot of you I know are having mini-yous, here’s a post that you will really love: here’s where you will find the softest swaddles and hooded towels for your new born and toddler!

Having found no model to pose for these heavenly Muslin Aden & Anais swaddle, I asked Muzu if he would kindly allow me to snap a few photographs and pursuaded him with importance-raising, ego-boosting, “never before will a world see a cat starring in New Born fashion” and sentences as such. Though I would have very much liked a real, toothless tiny human smelling of baby powder and milk to my model chiefly because I wouldn’t have had to beg before a cat but that’s okay. What can I do if I have a fur boy as my only available model. Nada.

But thankfully you’ll have your precious to drape them in these beautiful Aden & Anais swaddles and baby towels that’s approved by no other than The Dutchess of Cambridge- Kate Middleton- and brought in, in India by Indulgeville at a price point that you’ll see no where else! Plus when you grab your goodies from Indulgeville, you get your orders fulfilled in a beautiful silk bag with a personal note which is available no where else. So yeah, this is also quite perfect for gifting!

By the way, if you do not know about Aden & Anais: Aden & Anais is founded by Raegan Moya-Jones who is born and raised in Australia and grew up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets.

A little about Aden & Anais

“Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at the prestigious weekly news publication, The Economist. Even though she was far from home when she became pregnant in 2003 with her first child, Anais (pronounced UH-nay), Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US for the muslin wraps used by parents everywhere in Australia, Raegan came up empty-handed. Much to her surprise, the only available options were made of fleece, flannel or heavy cotton—none of which she thought were right for swaddling. That’s when the idea for aden + anais was born.

Raegan introduced the first muslin swaddle blanket to the United States in 2006. With their versatility, quality, and modern aesthetic, the aden + anais muslin swaddle blankets instantly resonated with American parents. Since then, aden + anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort and assurance with style and simplicity. Available in 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs, dream blankets, sleeping bags, nursery bedding, muslin clothing and more.

Staying true to her Australian heritage, her passionate belief in the calming assurance of muslin, and her personal life experiences as a mum of four daughters, Raegan continues to be a decorated business entrepreneur and success story in the baby industry, paving the way for aden + anais to become a premiere global lifestyle brand.” Source

silky soft lullaby gift set tranquility elephant

And what you’ll absolutely love about these New Born Fashion Swaddles & Towels Other than the fact that Kate Middleton approves of it

1. The prints. I absolutely adore the soft prints that are both iconic and minimal and perfect for your baby
2. These swaddles just dont work as swaddles but also work as stroller covers, tummy time blankets, nursing covers, burp cloths and more.
3. Because they are made out of Muslin, they are breathable, super duper soft and feels amazing even against your skin.
4. The fact that it has graced many a celebrity homes is a testimony to the fact that its one of the best there is.

In addition- apart from Aden & Anais, you’ll find baby products in Merino Wool that are perfect for the coming winters.

And now that we have spoken so much about babies, I have to confess that there is someone very tiny in this house right now but depending upon how my eldest feline reacts it will be decided whether we will stay a family of 3 or 4. The eldest is certainly not having it easy at this point of time. Perhaps I should swaddle this one too!

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